Ad 9: Anne of the Island

This ad for Anne of the Island appeared in the Baltimore Sun in July 1915 as well as in several other dailies across the USA. Although starting with this book Montgomery’s literary output was listed as “The Four Avonlea Books” opposite the main title page (with Chronicles of Avonlea included between Anne of Avonlea and Anne of the Island), this ad omits Chronicles and refers to Anne of the Island as “completing the ‘ANNE’ trilogy.” This marketing strategy would continue with the publication of Further Chronicles of Avonlea in 1920 (at which point the series was renamed “The Five Avonlea Books”), even though by then Montgomery had published two more Anne books set in another PEI locale with a competing publisher (Anne’s House of Dreams and Rainbow Valley, with Rilla of Ingleside following in 1921).

Ad for Anne of the Island, The Baltimore Sun, 24 July 1915, 3.