The Bookseller Newsdealer and Stationer

Ads 11: Anne’s House of Dreams

Here are three ads for Anne’s House of Dreams, the first of L.M. Montgomery’s books to be published by the Frederick A. Stokes Company in New York (and by McClelland, Goodchild and Stewart in Toronto) after she left the firm of L.C. Page and Company.

Ad for Anne's House of Dreams, The Publisher's Weekly, 22 September 1917.
Ad for Anne’s House of Dreams, The Publisher’s Weekly, 22 September 1917.
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Ad for Anne’s House of Dreams, The New York Tribune, 8 September 1917.
Ad for Anne's House of Dreams, The Bookseller, Newsdealer and Stationer, 15 August 1917.
Ad for Anne’s House of Dreams, The Bookseller, Newsdealer and Stationer, 15 August 1917.

Ads 8: The Golden Road

When L.M. Montgomery’s sixth novel, The Golden Road, was published (in September 1913 in North America and in early 1914 in the UK and Australia), several ads paired it with other bestselling novels by the same firms (L.C. Page and Company and Cassell and Co.). First, in September, The Bookseller, Newsdealer and Stationer of New York published an ad for The Golden Road and Eleanor H. Porter’s bestseller Pollyanna:

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Ad for Pollyanna, by Eleanor H. Porter; The Golden Road, by L.M. Montgomery. The Bookseller, Newsdealer and Stationer 15 September 1913, 193.

Next, in late November of that year, the New York Sun published an ad for nine Page novels:

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Ad for L.C. Page and Company. The Sun (New York, NY), 29 November 1913, Literary Section, 7

And finally, in late February 1914, The Athenaeum of London published an ad for “Cassell’s Brilliant Spring Fiction”:

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Ad for Cassell’s. The Athenaeum (London, UK), 21 February 1914, 285.

What’s especially noteworthy is that, with the exception of Pollyanna, none of the books featured alongside The Golden Road is still in print today—in fact, most of them have been forgotten entirely.