Here are three ads for Anne’s House of Dreams, the first of L.M. Montgomery’s books to be published by the Frederick A. Stokes Company in New York (and by McClelland, Goodchild and Stewart in Toronto) after she left the firm of L.C. Page and Company.
The Bookseller Newsdealer and Stationer
When L.M. Montgomery’s sixth novel, The Golden Road, was published (in September 1913 in North America and in early 1914 in the UK and Australia), several ads paired it with other bestselling novels by the same firms (L.C. Page and Company and Cassell and Co.). First, in September, The Bookseller, Newsdealer and Stationer of New York published an ad for The Golden Road and Eleanor H. Porter’s bestseller Pollyanna:
Next, in late November of that year, the New York Sun published an ad for nine Page novels:
And finally, in late February 1914, The Athenaeum of London published an ad for “Cassell’s Brilliant Spring Fiction”:
What’s especially noteworthy is that, with the exception of Pollyanna, none of the books featured alongside The Golden Road is still in print today—in fact, most of them have been forgotten entirely.