The Boston Herald

Chronicles of Avonlea Ad Praises Montgomery’s “Charming and Irresistible Style”

Ad for Chronicles of Avonlea, by L.M. Montgomery, The Boston Herald, 8 June 1912.
Ad for Chronicles of Avonlea, by L.M. Montgomery, The Boston Herald, 8 June 1912.

This ad for L.M. Montgomery’s collection of linked short stories, Chronicles of Avonlea, appeared in The Boston Herald in June 1912. It praises the “charming and irresistible style which characterizes this author’s work” and appears on the same page as the Herald‘s review of the book, which appears in full in The L.M. Montgomery Reader, Volume 3: A Legacy in Review.

Montgomery Ad 6: The Story Girl

Today’s L.M. Montgomery ad is once again from The Boston Herald—clearly they had really catchy ads!—and it promotes Montgomery’s fourth book, The Story Girl, which would eventually form part of the basis of the popular television series Road to Avonlea.

Ad for The Story Girl, The Boston Herald (Boston, MA), 24 June 1911, 8.

Montgomery Ad 5: Chronicles of Avonlea

Today’s L.M. Montgomery ad shows the attempts of her first publisher, L.C. Page and Company, to advertise her books alongside those of her contemporaries published by the same firm. This ad, which gives pride of place to Chronicles of Avonlea, appeared in The Boston Herald in September 1912.

Ad for L.C. Page and Company, /The Boston Herald/, 14 September 1912, 8.

Montgomery Ad 4: Anne of Avonlea

Today’s L.M. Montgomery ad appeared in The Boston Herald in September 1909 to coincide with the publication of her second novel, Anne of Avonlea. Note that it offers no details about plot except that it’s a sequel to Anne of Green Gables.

Ad for Anne of Avonlea, by L.M. Montgomery. The Boston Herald, 8 September 1909.