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Ads 8: The Golden Road

When L.M. Montgomery’s sixth novel, The Golden Road, was published (in September 1913 in North America and in early 1914 in the UK and Australia), several ads paired it with other bestselling novels by the same firms (L.C. Page and Company and Cassell and Co.). First, in September, The Bookseller, Newsdealer and Stationer of New York published an ad for The Golden Road and Eleanor H. Porter’s bestseller Pollyanna:

Ad for Pollyanna, by Eleanor H. Porter; The Golden Road, by L.M. Montgomery. The Bookseller, Newsdealer and Stationer 15 September 1913, 193.

Next, in late November of that year, the New York Sun published an ad for nine Page novels:

Ad for L.C. Page and Company. The Sun (New York, NY), 29 November 1913, Literary Section, 7

And finally, in late February 1914, The Athenaeum of London published an ad for “Cassell’s Brilliant Spring Fiction”:

Ad for Cassell’s. The Athenaeum (London, UK), 21 February 1914, 285.

What’s especially noteworthy is that, with the exception of Pollyanna, none of the books featured alongside The Golden Road is still in print today—in fact, most of them have been forgotten entirely.

Posted in Advertising

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