This ad for Montgomery’s third book, Kilmeny of the Orchard, appeared in The Boston Globe in April 1910. Montgomery’s preceding two novels, Anne of Green Gables (released in June 1908) and Anne of Avonlea (released in September 1909), were still strong sellers, and so many ads continued to promote all three books—complete with updated records of sales and printings.
Today’s ad is for L.M. Montgomery’s interquel Anne of Windy Poplars, published in 1936 as the first of three later Anne books (to be followed by Anne of Ingleside in 1939 and The Blythes Are Quoted in 2009). It appeared in The Globe and Mail in December 1936.
This novel was adapted into a Hollywood film in 1940 and formed part of the basis of Kevin Sullivan’s 1987 miniseries Anne of Green Gables: The Sequel (which aired on the Disney Channel as Anne of Avonlea: The Continuing Story of Anne of Green Gables).
When a book is published, a book review is one way to draw the public’s attention; advertising is another. Starting today on L.M. Montgomery Online, we’re going to look at some of the ways in which L.M. Montgomery’s novels were advertised throughout her career, both in daily newspapers and in periodicals that were devoted to sustaining the book industry.
To start, here is an ad for Magic for Marigold that was published in the Toronto Globe (which would merge in the 1930s with The Mail and Empire, thus forming The Globe and Mail). It happened to appear on Montgomery’s fifty-fifth birthday.