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Tag: The Sun

Anne of Green Gables Ad with Celebrity Endorsements

This early ad for Anne of Green Gables appeared in the New York Sun in November 1908, five months after the publication of the book. It includes major endorsements by celebrity authors of the period, two of whom remain widely known today: American author and humorist Samuel Clemens (1835–1910), who, as Mark Twain, was the author of The Adventures of Tom Sawyer (1876) and Adventures of Huckleberry Finn (1885), among many other titles; Bliss Carman (1861–1929), a Canadian poet who achieved international fame while living in the U.S. and one of the Confederation Poets; and Temple Scott, biographer and bibliographer whose works include The Friendship of Books (1911).

Ad for Anne of Green Gables, by L.M. Montgomery. The Sun (New York, NY), 21 November 1908.
Ad for Anne of Green Gables, by L.M. Montgomery. The Sun (New York, NY), 21 November 1908.

The endorsement by Twain is frequently misquoted, and even this version is not entirely accurate. Montgomery had received a letter from Clemens’s secretary in which “Mr. Clemens directs me to thank you for your charming book + says I may quote to you from his letter to Francis Wilson about it: ‘In “Anne of Green Gables” you will find the dearest + most moving + delightful child since the immortal Alice.’” This ad appears in The L.M. Montgomery Reader, Volume 1: A Life in Print, as does the full letter by Bliss Carman from which his endorsement is excerpted.

Ads 8: The Golden Road

When L.M. Montgomery’s sixth novel, The Golden Road, was published (in September 1913 in North America and in early 1914 in the UK and Australia), several ads paired it with other bestselling novels by the same firms (L.C. Page and Company and Cassell and Co.). First, in September, The Bookseller, Newsdealer and Stationer of New York published an ad for The Golden Road and Eleanor H. Porter’s bestseller Pollyanna:

Ad for Pollyanna, by Eleanor H. Porter; The Golden Road, by L.M. Montgomery. The Bookseller, Newsdealer and Stationer 15 September 1913, 193.

Next, in late November of that year, the New York Sun published an ad for nine Page novels:

Ad for L.C. Page and Company. The Sun (New York, NY), 29 November 1913, Literary Section, 7

And finally, in late February 1914, The Athenaeum of London published an ad for “Cassell’s Brilliant Spring Fiction”:

Ad for Cassell’s. The Athenaeum (London, UK), 21 February 1914, 285.

What’s especially noteworthy is that, with the exception of Pollyanna, none of the books featured alongside The Golden Road is still in print today—in fact, most of them have been forgotten entirely.